The Italian coffee group Lavazza is introducing its new single-serve coffee system, Tablì, to the US market. After its launch in Italy, the United States is the first country outside its home market to have the technology available. The focus is on an innovative single-dose system that aims to work without capsules, individual packets, or coatings.
Tablì utilises so-called Coffee Tabs, which Lavazza states consist exclusively of coffee. The portions are formed using a specially developed technology from ground and compressed coffee. The company speaks of five years of development work and more than 15 patents that have been incorporated into the system.
Alternatives to capsule systems
With Tablì, Lavazza is addressing the growing market for single-serve coffee. Unlike conventional capsule systems, the tabs are intended to be used without additional packaging components. The concave shape of the portions is said to enable even expansion of the coffee during brewing and the formation of a stable crema, according to the company.
At market launch, the varieties Super Crema, Espresso, Double Espresso, Lungo, and Decaf will be offered.
Packaging as an innovation approach
From a packaging perspective, Lavazza's Tablì takes an approach that foregoes the usual capsule as a functional unit of packaging. Instead, the compacted coffee portion itself takes on the function of the portion format. Whether and to what extent this results in material savings compared to established capsule systems is not apparent from the information provided.
USA as the first foreign market
With the introduction of Tablì, Lavazza is pursuing an accelerated growth strategy in North America. The company describes the market launch as its biggest investment in the US market to date.
Tablì can already be pre-ordered in the USA. The official sales launch is scheduled for August 2026. The system is expected to be available via Amazon at a later date.
Source: Lavazza
