Packaging products with a message: BAGMAN GmbH is an expert in customised food and service packaging, especially for the bakery and confectionery industry.
26 June 2019
Constantin Film uses film motifs to advertise the Eberhofer crime thrillers. (Image: BAGMAN GmbH)
Packaging with company printing not only conveys the company's name, but also its image and advertising message. BAGMAN GmbH is an expert in customised food and service packaging, specialising in a complete service from a single source.
The family business was founded more than 20 years ago in Bruckmühl, Upper Bavaria. Today, BAGMAN GmbH is based in Beyharting in the municipality of Tuntenhausen. The business idea was born in 1997 with the sale of adverts on bread roll bags. In the meantime, the company has developed into a specialist for Personalised packaging solutions made of paper and cardboard developed.
Michael Wohlfarth, Managing Director of BAGMAN GmbH (Image: BAGMAN GmbH)
„Our long-standing collaboration with various production facilities enables us to offer our customers Holistic solutions to offer,“ reports Managing Director Michael Wohlfarth.
From gusset bags to coffee cups
With a versatile range of paper and cardboard packaging and flexible delivery times, BAGMAN fulfils individual customer requirements. Its customers include bakeries, patisseries and cafés as well as well-known industrial companies. The Beyharting-based trading company is also a competent partner for wholesalers, retailers and the catering trade.
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„When Full-service packaging provider we offer our customers an all-round carefree package. We coordinate the entire process, from consultation and basic conception to design and pre-press, right through to production realisation and delivery,“ explains Michael Wohlfarth.
As a central point of contact, BAGMAN ensures a smooth process and professional realisation of the print job. Punctuality, reliability and closeness to the customer are the top priorities for the packaging specialist. The Family-run companies not only realises projects throughout Germany, but also in the neighbouring countries of Austria, Switzerland and the Netherlands.
Café Conditorei Luckner relies on the all-round carefree package from Bagman with its range of cake boxes, pollen paper and paper carrier bags. (Image: BAGMAN GmbH)
The BAGMAN GmbH product range includes folded bags, popcorn bags, roll paper and paper carrier bags. Especially for the Bakery and confectionery industry BAGMAN covers the complete range of packaging, such as bread roll and transparent strip bags, roll paper, paper and cake carrier bags, cake and snack boxes, bread wrappers, coffee-to-go cups and napkins.
Customisation is all the rage in packaging printing: paper or cake carrier bags, for example, are already available in a wide range of colours. From 5,000 pieces with customised printing available.
Packaging products with a message
With its business model of advertising on bags and pouches, BAGMAN still has its finger on the pulse even after more than 20 years. Branded packaging such as paper carrier bags or gusset bags have established themselves as an active advertising medium across all sectors.
Advertising media of this kind are not only inexpensive, but also effective. The individually printed packaging products attract attention, leave a lasting impression and create a high recognition value. With a large advertising presence, companies can quickly and easily publicise their own products or services to a wide audience. As a result, the packaging is not only popular for a company's ongoing business, but also for trade fairs, events and recruitment, price and discount campaigns.
Delicious popcorn helps to establish the brand name. (Image: BAGMAN GmbH)
Popcorn bags in particular have become an attractive advertising medium for trade fairs or events. Filled with small give-aways or snacks, the bottom bags ensure a strong brand presence.
Coherent design is required
In order for the packaging product to send an effective message to the customer, the design must be well chosen. In addition to the name, company logo and advertising message, it can also contain meaningful images, photos, symbols or motifs. The graphic design should integrate consistent design elements such as the corporate font, logo and company colours.
The consistent implementation of the Corporate Design not only increases brand awareness, but also the acceptance of the advertising company. The company also stands out from other companies with its standardised packaging appearance.
Stephan Wolloner, owner of Bäckerei Wolloner and long-standing customer of BAGMAN GmbH, says: „Our entire packaging range fits together perfectly. From the bakery bags to the cake carrier bags to the napkins - our packaging has a standardised design. This not only makes us stand out in our local area, but also beyond. High recognition value achieved.“
Attractive packaging for the Wolloner bakery. (Image: BAGMAN GmbH)
With its own graphics department, BAGMAN supports its customers in the creation and design of the print motif. Whether complete design, preparation or checking of existing data, the full-service packaging provider is on hand to help with all design issues.
Stability, functionality and appearance
As a specialist in individualised service packaging, BAGMAN GmbH sources high-quality products from recognised European production facilities. All raw and auxiliary materials are subject to the highest selection criteria, and the production processes are also subject to the highest standards. Constant quality control ensured.
As packaging is generally synonymous with product quality, the packaging must be characterised by the Haptics convince. High-quality packaging automatically triggers high expectations regarding the contents. BAGMAN therefore offers packaging products such as carrier bags, gusset bags and format paper made from high-quality kraft paper to.
To leave a lasting impression on the customer, the visual appearance also plays a decisive role. From simple line motifs to complex photomontages, designs can be realised on the packaging products. As the majority of BAGMAN products are Flexo printing However, not every print image can be realised one-to-one. However, with its expertise and many years of experience, the company always offers its customers competent solutions.
Coffee-to-go cups and napkins are also part of the range. (Image: BAGMAN GmbH)(Image: BAGMAN GmbH)
Trend in print motifs
Illustrations, pictures and photos arouse emotions and give the packaging a certain Exclusivity, says the BAGMAN Managing Director. In addition, more and more customers are tending towards short and concise texts or single words.
Wolloner Bakery also relies on the effect of images: „We have made a conscious decision to emphasise our quality by means of a expressive photography to convey. A picture is worth a thousand words,“ says Stephan Wolloner.
In the bakery and confectionery sector in particular, companies are increasingly focussing on print motifs that communicate their own values such as craftsmanship, tradition or regionality. For an appealing packaging design, customers can choose from up to six different print colours for lunch bags, folded bags or paper carrier bags.
The Wohlfarth family. (Image: BAGMAN GmbH) [infotext icon]
The family business was founded more than 20 years ago in Bruckmühl, Upper Bavaria. Michael Wohlfarth is Managing Director of BAGMAN GmbH, his wife Stephanie supports him as assistant to the management, daughter Cathrin Wohlfarth is the company's PR officer and son Daniel Wohlfarth is responsible for internal sales[/infotext].
