The Bärenmarke bear is one of the best-known German advertising figures. Since March, the popular Steiff testimonial can be found in food retailers. With the original button in his ear and the Bärenmarke logo on his chest, the fluffy bear is looking for a loyal friend for life as part of in-store competitions. The competition and the bear are given a high profile with a secondary placement by DS Smith.
The as Closed display case designed display reliably protects the bear from dirt and dust and at the same time ensures that the bear is Perfect view on it. The idea arose from a visit by Bärenmarke to the Impact Centre from DS Smith at the Erlensee site. In keeping with the quality standards of Bärenmarke and Steiff, the second placement was also realised there in the high-quality digital postprint printed.
New campaign
„Nothing beats family“ is the name of the new campaign with which Bärenmarke Family brand and is driving the further development of its dairy products from the coffee table to the breakfast table. In the new TV advert the iconic Bear Brand Bear has already secured his place in the family.
Now the popular advertising figure is conquering the hearts of fans young and old as a licensed product for cuddling and snuggling. The two plush pendants of the Bärenmarke bear were developed in close cooperation with the company Steiff created. Since July, the 30 cm small bear has been living on the new Bärenmarke online shop is available, its 80 cm tall brother exclusively as part of POS campaigns raffled off.
A display developed by DS Smith has been drawing attention to the competition in food retailers since March. The sole star of the POS staging with its strong identity is the Bear brand bear from Steiff. The secondary placement, designed as a display case, has a prestigious appearance in the unmistakable colour design of the brand and at the same time scores with high functionality.
Thanks to the optimally balanced Display height and the small pedestal on which the bear sits, the exclusive exhibit can be from all sides in the best light. To reliably protect the Bärenmarke bear from dust and dirt during the entire campaign period, the windows are covered with film. Dispenser and drop box for the prize draw cards ensure a Fast and uncomplicated participation in the prize draw.
The idea of the Showcase displays was born during a visit by Bärenmarke to DS Smith's Impact Centre in Erlensee. There, branded companies can put their entire supply cycle to the test in a realistically modelled POS landscape and work with the experts from DS Smith to develop tailor-made solutions. Solutions for optimisation and innovation of their displays and packaging.
For Bärenmarke, the visit to the Impact Centre was worthwhile all round. From the numerous Inspirations was developed - as part of an initial project - a High-impact promotional display, which effectively supports the brand world and the quality standards of the traditional company at the point of sale: with a extraordinary construction, a strong identity design and a high-quality print image.
Source: DS Smith
