Superunion designs new fritz-kola bottle

It has been on show at the Bar Convent Berlin since this week - soon we will be seeing it served in restaurants or at the bar: The new 0.2 litre fritz-kola gastro bottle. The design was developed by Superunion Germany.

The existing 0.2 litre bottle is gradually being replaced by the New returnable glass bottle which is intended to demonstrate a clear attitude both through its material and its new design. Superunion Germany was in charge of the design process for the new brand bottle together with product and shape designer Volker Schumann from WERKSDESIGN.

„The main aim of the new launch is to create an iconic bottle on the market that really stands for fritz-kola one hundred per cent and is instantly recognisable. We have tried out a lot and always kept the Brand essence of the positive rebel in mind. We approached the project as optimistically rebellious as fritz-kola is in its communication.“

Martin Steinacker, Executive Creative Director Superunion Germany

Display

As the design and production of returnable bottles is subject to severe restrictions, the new bottle design focuses on a simple shape that is iconic, has its own character and stands out from the competition. The design also draws on fritz-kola's history: the popular caffeine drink was initially bottled in Beer bottles.

The new bottle is based on this and is modelled on the classic 0.33-litre pool bottle made of flint glass, but is clearly More corners and edges than its big brother. With its characteristic design, Superunion Germany has succeeded in embodying fritz-kola's brand values, with the bottle conveying attitude, alertness and free spirit. Striking details such as the embossing of the brand name in the lower part and the hidden message in the base of the bottle give fritz fans something new to discover repeatedly.

Sustainability out of the bottle

Sustainability was a key focus during the development of the brand bottle. The aim was to create a design that could be used for years and still always appear contemporary. „Sustainability is a key aspect of the fritz-kola brand. With the new bottle, we have been able to realise this by simply making the bottle more durable,“ says Martin Steinacker.

Thanks to the higher material usage, the new bottles are More stable and longer in use. With a planned six years of use, they can be refilled up to 20 times. The new bottle is also narrower and taller, which means it takes up less space in the caterer's fridge. The accompanying Reusable box has been redesigned: In addition to an additional carrying handle in the centre and large windows on the sides for quick differentiation of the varieties, the crate is made of recycled material (regenerated material).

Sustainability was also taken into account during the changeover process: The old crates and the previous 0.2 litre bottles from 2008 are melted down and used for the production of the new ones.