Hakle, Germany's expert in hygiene paper, is boosting winter business in the retail sector with a very special limited edition of its three-ply toilet paper.
In collaboration with the traditional German company sigikid, the idea was born for a exclusive winter edition, which puts a little polar bear centre stage. The cute depiction of the stuffed polar bear in its polar home and a bear decor on the paper not only create a wintery ambience with a cuddle factor at the point of sale, but also in consumers' bathrooms.
An attractive Competition on the outer packaging increases attention. End consumers have the opportunity to create a personalised code at http://www.hakle.de/eisbaer and win one of the 500 sigikid polar bears worth 21.99 euros each.
Hakle toilet paper: comfort and sustainability in a class of its own
Like all Hakle toilet papers, the special edition comes with the innovative Hakle „feel-good cushions“, a special embossing, which encloses the air between the individual paper layers and ensures even more softness.
All tissue products are made from natural, renewable wood fibres produced. With regard to virgin pulp, Hakle works exclusively with the pulp supplier UPM, which is a pioneer in sustainable forestry and pulp production. The wood comes from forests and plantations that are managed sustainably and are therefore authorised to bear the FSC seal.
Source: Hakle
