MEDIAHAUS is positioning itself for the requirements of the future in the field of packaging: on 1 October 2019, the company merged its subsidiaries Repro-Flex Druckvorlagen GmbH (Witten) and MEDIAHAUS Dänecke GmbH (Krefeld) in order to bundle its expertise in the field of packaging.
Under the new name MEDIAHAUS ProPack GmbH the Krefeld-based company aims to set new standards in the packaging industry in future. As managing director of the newly founded subsidiary Heinz Walfort also Mathias Kaldek previously Manager Business Unit Packaging at MEDIAHAUS.
The requirements of packaging customers from industry and retail are becoming increasingly complex. In order to meet the growing demand for automation and digitalisation, MEDIAHAUS will be pooling its expertise in future and offering customers even more options in the field of packaging.
„It is typical of MEDIAHAUS that we are constantly sharpening our service portfolio,“ explains Mathias Kaldek, Managing Director of the newly founded MEDIAHAUS ProPack GmbH. „Because market requirements are constantly changing - and we always keep an eye on them. This is the only way we can ensure that our customers continue to benefit from solutions that really drive product marketing forward.“
„Design-to-print EVOLUTION“
With 29 years of industry experience, Mathias Kaldek analyses the current developments in the consumer goods industry and in retail and is used to developing concrete solutions. Under his leadership, MEDIAHAUS ProPack GmbH will in future establish workflow concepts that are significantly via familiar design-to-print processes go beyond that.
„On the one hand, the aim is to optimise the many individual disciplines in the packaging process through to printing. completely IT-based design. One example is the automated transfer of data from a central product information system,“ explains the newly appointed Managing Director. „But we are also thinking a decisive step ahead and ensuring data transfer for a wide range of applications, such as 360-degree simulations for digital marketing. This is exactly what we call Design-to-Print-EVOLUTION.“
A speciality at MEDIAHAUS: all the components required for the packaging process required service areas are under one roof The company unites a wide range of expertise - from the design agency to an efficient print shop and special digital competences.
„This is the only way we can establish and control future-oriented IT-based processes across departments,“ explains Mathias Kaldek. „Thanks to these short coordination paths, individual customers save up to six weeks in the realisation of new packaging.“
Investment volume: 4.5 million euros
With investments totalling around 4.5 million euros in the entire packaging area, MEDIAHAUS is underlining its claim to be the leading packaging company for the future. Full-service prepress service provider for packaging on the market. Among other things, the funds were used to purchase a Xeikon ThermoflexX 60D laser to expand flexographic printing plate production with maximum output quality. The company is currently investing in a Heidelberg Speedmaster XL 106, a Bobst die cutter and an automatic packaging line from Bobst for the production of folding cartons. Another important part for MEDIAHAUS is the IT solutions developed in-house, which make the process more efficient and thus generate added value for customers.
„We have a high ambition to develop innovative packaging for the future. That's why our team will be researching and developing in a wide variety of directions in the future - even without a specific customer order.“
so Mathias Kaldek.
Source: MEDIAHAUS ProPack GmbH
