In the approximately 5,800 REWE and PENNY stores throughout Germany, customers can now find various types of shower gel, cream showers, liquid soaps and cream soaps from REWE Group's own brand „today“ in packaging made from 100 per cent recycled material, 20 per cent of which comes from the Yellow Bag. This keeps the plastic used in a closed cycle - saving natural resources and protecting the environment.
Plastic recyclate is next to Recycled paper one of the most important Secondary raw materials in REWE Group's packaging strategy. REWE and PENNY's private label and service packaging alone can currently save around 6,400 tonnes of primary plastic per year can be saved through the use of recycled plastic.
As a founding member of the „Recyclate initiative“ REWE Group, in co-operation with partners from various sectors, is committed to an effective recycling and is committed to value chains in line with the principles of the circular economy. The common goal is to develop sustainable material cycles and to utilise the recyclable material from the Source „Yellow bag“ to make greater use of them.
Since 2017, REWE and PENNY have been continuously switching from plastic bottles for washing, cleaning and detergent products to packaging that is 100 per cent recycled material with a share of 20 per cent from the Yellow Bag exist. REWE Group's goal is to continuously reduce the ecological impact of its packaging and to minimise the environmental impact of its products. Circular economy of the materials used.
The promotion of a closed cycle is also important in the area of Disposable PET an elementary component of REWE Group's efforts against plastic waste. Many Own-brand beverage bottles have for some time now consisted to a significant extent of recycled PET, so-called rPET.
With a Water bottle made from 100 per cent recycled material led REWE and PENNY Beginning of the year was the first food retailer to introduce a private label drinks bottle made entirely from recycled plastic. Also with Frozen carrier bags, Convenience resp. Delicatessen packaging (both REWE and PENNY), bin liners (REWE) or Colour buckets (toom Baumarkt), REWE Group is already successfully using plastic recyclate and. rPET material to save primary plastic.
The REWE Group packaging strategy
The more environmentally friendly design REWE Group has anchored the minimisation of packaging in an overarching strategy. In this strategy, the Group aims to minimise packaging wherever possible. Avoid, to reduce or more environmentally friendly. By the end of 2025, all plastic packaging from REWE and PENNY own brands that cannot be avoided is to be recyclable. This means that the ecological effects reduced and the Circular economy of the materials used.
In addition, REWE and PENNY plan to have a total of 20 per cent less plastic for its own-brand packaging and, by the end of 2020, will only use paper packaging in its own brand packaging. Certified raw materials to use. REWE Group had already committed to this last year, All private label sales packaging and service packaging at REWE, PENNY and toom Baumarkt in terms of their environmental friendliness by the end of 2030. To date, more than 2,000 articles revised. With the changes already implemented, REWE and PENNY alone are currently saving around 8,900 tonnes of plastic per year.
Source: Rewe Group
