The need for comprehensibly presented information on the topic of sustainability is constantly growing. With „Sustainability Unfolded“, Metsä Board has created its own platform for this.
The editorial design of the site is intended to provide appealing and comprehensive information on sustainability issues. The focus is on packaging. The company has clearly defined its objectives: To provide information, point out common misconceptions and offer decision-making aids in everyday life.
„The approach with which we communicate complex content via ‚Sustainability Unfolded‘ is rather unconventional in the B2B sector of the industry. The aim is to incentivise readers to engage with the topics more comprehensively. We have therefore developed an editorial platform on which we present information in a more attractive way: with striking headlines and content that encourages readers to find out more“
Marjo Halonen, VP Communications at Metsä Board
The core of the platform is fact- and data-based knowledge that is presented in an easily understandable way. The relevance for the „cartonboard and packaging“ sector is presented in a broader context.
„We don't just want to look through the lens of our company, but also present topics from the customer's perspective and from a more general point of view. Sustainability is a topic with many facets, about which there are also numerous misconceptions. We hope that this initiative will contribute to a better understanding of the issues and provide the necessary knowledge to make the right, conscious and sustainable decisions“
Anne Uusitalo, Sustainability Director at Metsä Board.
The „Sustainability Unfolded“ platform offers editorial contributions and interviews with various experts and key representatives from the specialist world - a colourful mix of discussion partners who share their views and insights and open up new perspectives on these important topics.
