The Vitalis muesli range from Dr Oetker will be available in a new design from this month. The packaging will have a modern, colourful look and attract even more attention on the muesli shelf.
The modernised Vitalis logo now appears on a white background and radiates dynamism and joie de vivre. The different ranges within the assortment are differentiated from each other by new, individual design elements. A uniform colour scheme increases the recognition value of certain flavours across the entire range.
The appetisers on the front of the packaging are designed to whet the appetite for muesli as soon as you look at them. The new design is rounded off by illustrations on the back of the pack, which show the product benefits of each variety at a glance. The relaunch will be completed by the end of 2021.
Source: Dr.Oetker
