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The Viennese packaging company Coveris, together with the Irish food group Ornua Foods, has launched a range of lightweight, fully recyclable pouches for the grated cheese of the British supermarket chain Tesco.
The launch marks a step change in cheese packaging, moving from a blended, three-ply nylon laminate - one of the most difficult materials to recycle - to a fully recyclable polyethylene (PE) monolaminate structure with integrated barrier properties.
32 tonnes of plastic saved annually
The new MonoFlexBE format is a direct replacement for the current non-recyclable packaging materials and fulfils current shelf life requirements without compromising the efficiency of packaging lines. The film also offers a significant weight reduction of 680 milligrams of plastic per bag, enabling further carbon savings.
The film is currently available in selected packs of grated cheese in Tesco shops across the UK and will be rolled out across the retailer's own-brand grated cheese category later this year. By phasing out the current hard-to-recycle plastic and switching to the new monolaminate material, it is expected to save approximately 411 tonnes of plastic to a special recycling stream supplied will be reduced. Thanks to their lightweight properties, the packaging will also save around 32 tonnes of plastic, which will be completely removed from the supply chain.
No limited functionality
The functionality of the previous, non-recyclable packaging is reflected in the new, highly transparent format. It has a resealable zip and is printed with up to nine colours using HD flexographic printing and finished with a matt lacquer that provides a pleasant feel and improved stability.
Commenting on the launch, Denise Mathieson, Senior Packaging Manager at Tesco, said: „We are delighted to be working with Coveris in the development of this new material. It is another step on the way to realising our goal, Packaging made from a single polymer that are much easier to recycle.“
Source: Coveris
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