No new wine in old wineskins, but a traditional beer in a new look: the Dortmund brewery Hövels presents its own brand in a new design and draws on the brewery's history.
„We are clearly demonstrating modernity with the new equipment, without losing sight of our long history and brewing tradition„, says brand manager Marc Schauf. „It is important to us that Hövels Original has not only been a reliable name throughout Westphalia for many years, but is also an insider tip among speciality beers. now also shows its strength visually."
The result of the relaunch: the labels in the new design are emblazoned with as a declaration of love to the Dortmund brewing trade The stylised house brewery and the portrait of the founder and master brewer Wilhelm von Hövel as a watermark.
Source: Radeberger Group
