Franck Chenet has been appointed to the newly created position of Group Marketing Director of the Raja Group. He will be responsible for developing the Group's multichannel strategy and has also been appointed as a member of the Management Committee.
Franck Chenet is now responsible for the Development of the Group's multichannel strategies and optimisation of the customer experience responsible. Under his leadership, the Group's brand profile will be sharpened and cooperation between the cross-functional marketing teams will be intensified at an international level.
Born in France, he began his professional career in Canada and the USA. He worked for 13 years (1994-2007) at Brodart, an American wholesaler of packaging and office supplies. Most recently, he was responsible for international development at Brodart as a member of the Executive Committee.
In 2008, Franck Chenet returned to France and joined the Fiducial Group, a group of companies specialising in B2B services, Various positions in sales and marketing management. In 2014, he became Managing Director of Skinjay, a cosmetics start-up in Lyon, France. From 2016 to 2022, Franck Chenet was Group Director at Antalis, responsible for digital transformation, service, communication and corporate social responsibility.
Franck Chenet studied at the Ecole Nationale de Commerce de Paris in France and at Penn State University in Pennsylvania, USA. As an expert for digital transformation, Chenet also speaks at numerous conferences. He is a member of the Board of Directors of Adetem, the French professional association for marketing professionals.
„The customer experience is always our top priority. With the expansion of the Raja Group in Europe, increased company-wide coordination is essential. Franck Chenet brings in-depth expertise in omnichannel marketing and digital transformation. His international vision and practical experience in leading international teams are an important advantage. Together, we are pursuing the goal of offering our customers the best possible customer experience in all our markets.“
Nathalie Chapusot, Managing Director, Marketing and Technology, the Raja Group
Source: Raja
