The Hamburg-based start-up One.five has developed the Product Market Fit Compass, a tool that accelerates the development and launch of plastic-free packaging solutions. The new tool analyses market, material and machine data to predict the market success of a paper portfolio and is already being used by two paper manufacturers.
The Product Market Fit Compass from One.five uses market, material, and machine data to predict the success of new packaging solutions. This data-driven platform enables companies to achieve market readiness for their products faster, while significantly reducing research and development costs.
„The Product Market Fit Compass acts as a co-pilot, connecting sales and R&D. It provides technical insights that enable a data-driven go-to-market strategy, helping our customers respond more quickly to changing market expectations. The result is accelerated market entry for new packaging solutions that are both sustainable and economically viable.“
Martin Weber, co-founder of One.five
Partnerships with Grünperga and Starkraft
Two companies already benefiting from this innovation are Grünperga Papier GmbH and Starkraft. Both are using the Product Market Fit Compass to expand their paper-based packaging portfolios and replace non-recyclable plastic films. Sébastien Schaal, CEO of Grünperga, emphasises that the Compass has helped them to better identify market opportunities and make sales more efficient. Maximilian Ortner from Starkraft adds that the platform enables the company to meet the high demands of the dynamic flexible packaging market.
Part of the Quartermaster platform
The Product Market Fit Compass is part of One.five’s broader Quartermaster platform, which is aimed at all players in the packaging value chain. This platform helps to minimise market entry risks while increasing the speed and relevance of new packaging solutions. In addition to the Compass, One.five offers its own portfolio of paper-based packaging, including the recyclable barrier paper Bluemorph and the transparent, heat-sealable paper Glassleaf.
Source: One.five
