The eight dual systems in Germany are responsible for promoting the circular economy and increasing recycling rates. To do this, they need the help of consumers. Over the next few weeks, the district of Euskirchen will become a test laboratory for a corresponding campaign.
Only if citizens are able to fulfil their Packaging waste correctly, the Dual systems recycle it efficiently. According to the eight companies responsible for packaging recycling, there is still a lot of room for improvement when it comes to waste separation. To change this, they have launched an „information campaign“ under the motto „Recycle your opinion: waste separation works“ was conceived. With the website http://www.mülltrennung-wirkt.de and with adverts, posters and various information campaigns to inform people about the purpose of the separate collection of packaging waste.
Only correctly separated packaging waste remains in the recycling cycle
„Many people don't realise that their actions when separating waste have a direct impact on the recycling of packaging. Only packaging that is correctly separated from other waste can be recycled.“
Axel Subklew, contact person of the dual system responsible for the district of Euskirchen
The Dual Systems explain the background to the campaign by stating that packaging is a valuable resource. Raw material are. It only remains with the correct Waste separation in the Recycling cycle. When the Packaging Act comes into force, new recycling quotas for packaging will apply nationwide, which the dual systems must fulfil and prove. For the first time, the law also requires citizens to better separate their waste. The campaign therefore aims to raise awareness of the issue. Packaging recycling and are given tips on how to better separate their waste.
Nationwide launch planned after successful test run
The nationwide launch of the campaign is planned for next year. However, a test campaign was already launched on 8 April 2019 in North Rhine-Westphalia. District of Euskirchen. This is limited until the end of June.
According to the initiators, the region was chosen for the test run because its demographic structure is very similar to that of Germany as a whole. It is also home to one of the most modern Recycling plants Germany, the Hündgen sorting plant in Swisttal. During the test run, the success of the campaign will be measured using various criteria from the Media impact monitored. If the results are convincing, the campaign will then be rolled out throughout Germany next year.
