The Maspex Wadowice Group, one of the largest food producers in Central and Eastern Europe, is continuing its close partnership with SIG. The company decided in favour of combidome to rejuvenate its popular juice brand Tymbark. This is the first time the unique carton bottle has been launched in Poland.
Maspex was looking for a Possibility of optimised product differentiation on the shelves and saw the market launch of a packaging innovation never before bottled in Poland as a great opportunity to increase the appeal of the popular Tymbark juices.
Favoured by consumers
A recent consumer survey made it clear that consumers a clear preference for combidome The packaging scored four times better than competitor packaging. The participants in the survey particularly emphasised the Convenience of the pack and the centrally positioned closure which ensures excellent pouring - a feature that is particularly appreciated by consumers.
With over 85 years of tradition, the Tymbark brand not only in their home country of Poland, but also in many other European countries for first-class flavour and high product quality known. Premium juices need perfectly fitting packaging that influences consumers' purchasing decisions by standing out from the competition on the shelf and offering clear benefits to consumers.
Maspex and SIG have enjoyed a close partnership for 20 years. It ensures that the right decisions are always made when it comes to product and packaging. Now combidome has been chosen to position Maspex's popular Tymbark juices.
Mobile consumers lay more and more emphasis on quality and convenience - packaging is therefore playing an increasingly important role. Part of SIG's ongoing commitment to greater product innovation and differentiation is working closely with manufacturers such as Maspex to jointly bring product and packaging solutions to the market that are perfectly tailored to the respective food and beverages.
combidome: Convenience meets design
combidome with its modern, sleek design the perfect complement to Tymbark juices. The attractive design of the packaging, including the sales tray, makes all the difference for busy consumers - it perfectly expresses the premium quality and brand image.
combidome ensures the best product protection and scores with strong ecological qualities. Consumers also benefit from the fact that the carton pack is easy to store and can be securely resealed after opening.
„Tymbark is an expert when it comes to providing our valued customers with the highest quality juices using specially selected ripe fruit. We want the entire drinking experience to be a pleasure - from the healthy juice to the high-quality packaging from which they are drunk. “
Bogdan Tyrybon, General Director SCM, VP of the Maspex Group
Bogdan Tyrybon adds: „combidome emphasises our brand and ensures optimum visibility and attractiveness on the shelf. The packaging offers maximum convenience in use and a modern design. All four display areas of the packaging are used to express our brand message ‚love of life‘ in an entertaining and informative way.
Tyrybon also emphasises that with their Tymbark juices in the combidome, they ensure that they are always one step ahead of their competitors and that they offer consumers the best combination of product and packaging.
„This market launch is another important step in our close and trusting partnership with Maspex, which has already lasted over two decades. We look forward to many more market launches in the coming years.“
Carsten Haerup Christensen, Vice President Cluster Europe at SIG
Source: SIG
