Sidekix is the first Dutch marketing fulfilment company to invest in the AccurioJet KM-1 from Konica Minolta. With this B2+ UV inkjet printing system, the company can produce personalised products faster and work with a wider range of materials.
Sidekix required more production capacity. As the marketing specialist has been working with Konica Minolta for over ten years, the choice of a service provider and supplier for production printing systems was an easy one.
The AccurioJet KM-1 digital printing system is known as the Swiss army knife of the printing industry because it is so versatile. It opens up new possibilities for Sidekix, such as higher volumes and printing on different types of paper, cardboard, plastic and canvas. This will allow Sidekix to offer its customers more variety in the future and it expects to expand its range of packaging.
Big advantage over the competition
Tjeerd Nijenhuis, co-owner of Sidekix: „We have been working with Konica Minolta for over ten years, a company that has always delivered the promised quality. The AccurioJet KM-1 is the solution for customers who want to send a lot of personalised mailings. We are currently the only mailing company in the Netherlands that works with this fast system, and that is a big advantage over the competition.“
Bas Smeets, Senior Account Manager at Konica Minolta Business Solutions, says: „In recent years, Sidekix has continued to expand in order to best serve its customers. The AccurioJet KM-1 is a fully digital inkjet printing system, so there are no set-up costs. As Sidekix often has to process large volumes - think of personalised letters with different initials and codes - this system is the ideal choice.
In the future, Sidekix wants to serve a large number of consumer brands in the Netherlands. Nijenhuis concludes: „We already work extensively with large organisations in the field of personalised mailings and want to expand this through the Offer of personalised packaging even further. With the KM-1, we are certain that we have the Volume for the new markets, that we want to serve in the coming years“.
[infotext]About Sidekix
The success of a smart, well thought-out and original direct marketing concept depends on its implementation, the marketing fulfilment. And it is precisely this implementation that Sidekix specialises in. The marketing fulfilment company specialises in the implementation of cross-media campaigns (online and offline activation) with dynamic target groups[/infotext].
Source: Sidekix
