Bubeck Petfood delivers its dog food for a short time in special shipping packaging that can be transformed into a practical dog basket. The design comes from DS Smith.
As a goodie for its online customers, Bubeck Petfood is delivering its range of dog food and accessories in a special shipping package for a short time. The bottom part of the packaging can be converted into a practical corrugated cardboard dog basket. The results of the effective upcycling campaign are already posting on social media. The ingenious design of the e-commerce packaging comes from DS Smith. The clever design impressed the judges of the Corrugated Board Innovation Award was worth an award. They honoured the solution with second place in the e-commerce category.
Almost half of German households have a pet. According to the German Pet Supplies Industry Association (IVH) and the German Pet Trade & Industry Association (ZZF), owners of dogs, cats and other pets spent over five billion euros on the daily needs of their animal companions in 2019. Products are increasingly being purchased online. The The share of online business in total pet industry sales has been increasing for years. According to the study, it was already at 13.7 per cent in 2019.
Dog basket as a special goodie
In addition to bricks-and-mortar specialist and food retailers, digital sales have also become an important sales channel for Germany's oldest dog food manufacturer, R. Bubeck & Sohn GmbH. In order to boost the digital business emotionally and strengthen customer loyalty in the long term, the long-established company has come up with a special goodie for its online customers in close collaboration with DS Smith: The three-part shipping carton, which Bubeck used to ship orders weighing 20 kg or more during the promotion period, can be set up in just a few simple steps in the Do it yourself-Convert to a hexagonal dog basket.
Thanks to the tuck-in base and U-insert, the sturdy e-commerce packaging guarantees safe transport of premium products ordered online, even when they are heavy, and thus protects the contents perfectly. The foldable corrugated cardboard bed is warming, space-saving and therefore ideal for travelling, home and garden. It also offers creative dog owners enough space for personalised designs. At the end of its use, the single-material solution made of corrugated cardboard can be easily Recycle via the waste paper recycling loop.
Source: DS Smith
