A significant proportion of the plastic floating around in the world's oceans consists of waste from the fishing industry, including the remains of nets and containers. Instead of ending up in the sea, some of this waste can now be found in recycled form in the beer crates of the Corona brand - including in Germany.
The Corona Extra beer brand from Anheuser-Busch InBev is introducing new packaging in Germany. According to the company, 2.2 kilograms of recycled plastic are bound in each new crate, including waste from the maritime industry such as fishing lines, nets and ropes that have reached the end of their service life. Overall, the boxes are made from more than 90 per cent recycled plastic. The look of the box - which Corona calls „Riptide Finish“ - was inspired by what the company wants to protect: the oceans.
The development project ran for a period of 18 months. It is the result of a collaboration between the global and regional coronavirus brand teams, the Dutch crate manufacturer Schoeller Allibert and the design agency Drink Works, which specialises in sustainability. The recycled material used guarantees consistent quality in the production of the box - and therefore its longevity and structural integrity. The „riptide finish“ ensures that no two crates are the same and therefore stand out on the shelves. This effect epitomises the brand's „perfectly imperfect“ personality.
Source: AB InBev
