
Sappi is strengthening its label paper portfolio with a new wet glue label paper. Parade Label Pro WS is produced in Austria and is part of the company's investment in the technical infrastructure for the production of label papers.
The labelling solutions from Sappi are the ideal choice for print shops, converters and brand owners to achieve maximum efficiency in printing and processing as well as the best product perception at the point of sale. They are suitable for Labelling and wrapping applications where high-quality and consistent results are required. are. With its latest innovation, the wet and alkali-resistant Parade Label Pro WS, which is produced at the Austrian site in Gratkorn, the company is expanding its portfolio and successfully developing its wet glue label paper business.
Parade Label Pro WS is a Double-coated label paper on one side, which also has a functional line on the reverse side possesses. Thanks to its surface, good printing and finishing results can be achieved. The universal paper, which is also available linen embossed and has basis weights from 65 to 80 g/m2 covers, can be process with common printing processes such as flexo, offset and gravure printing. It is suitable for high-quality labelling of reusable containers in the food and beverage industry, such as returnable glass and PET bottles. The paper also impresses with its good flatness properties and versatile further processing options.
Practical tests with customers
In order to optimally meet the requirements of the industry and perfect the properties of Parade Label Pro WS, Sappi recently started practical trials with selected customers. Following the successful completion of this validation phase, the Product finally released to customers from summer 2024 will be developed. In the meantime, Sappi is making test material available to all interested companies for qualification purposes.
A year ago, Sappi announced its intention to Expanding the labelling paper business with a long-term investment in the double-digit millions. The aim was to adapt the production capacities for label papers at the Gratkorn site to the market requirements of the beverage industry and to enable the production of high-quality wet and alkali-resistant label paper in future. With the market launch of the new Parade Label Pro WS, Sappi is emphasising its long-term strategic focus on wet-glue labels and establishing itself as a reliable partner to the beverage industry.
Source: Sappi
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