
Beyond Meat packaging becomes more sustainable
Beyond Meat is gradually introducing a new packaging design with improved recyclability in German food retail from January 2026.
The trade magazine for the packaging industry
The trade magazine for the packaging industry

Beyond Meat is gradually introducing a new packaging design with improved recyclability in German food retail from January 2026.

At the Fairground Festival in Hanover, „Throw'n'Go“, a reusable deposit system from Tomra Reuse, was used for the first time, which fully digitises the purchase and return of drinks cups.

The study makes it clear that packaging plays a central role in sustainability assessment.

The Hamburg-based company one.five develops packaging with the help of modern AI technologies, currently a paper-based barrier packaging for an organic spice manufacturer.

The EU winter package recognises the crisis in plastics recycling, but does not provide any immediate help, criticises the BDE and calls for binding „Made in Europe“ targets.

The new packaging is expected to replace more than 450,000 units of conventional disposable packaging.