Kaie Kaas-Ojavere, co-founder of Estonian startup KIUD, presents an innovative approach to sustainable packaging by transforming textile waste into durable cardboard alternatives. The company converts textile industry cutoffs and waste streams into strong, rigid sheets that can be reused up to 20 times. The material works without chemical binders, using polyester’s natural melting properties during heat pressing to bind fibers together. KIUD primarily serves technology companies with circular device services, creating specialized boxes for mobile phone trade-ins and laptop returns. The reusable packaging addresses two major environmental challenges: textile waste reduction and circular packaging solutions. Kaas-Ojavere discusses market adoption challenges and the need for industry mindset changes to embrace reusable packaging systems. #interpack #sustainability #textilwaste #circularpackaging #reusablepackaging #packaging #innovation #startup #estonia
