Bacardi is reducing plastic in its gift packaging during this year's Christmas season. By 2023, all gift packaging in the family-run company's range is to be 100 per cent plastic-free.
The spirits group Bacardi has announced that its range of gift packaging will be 50 per cent less plastic this Christmas season than in the previous year. In this way, the company aims to avoid a total of 147 tonnes of single-use plastic, which is normally used for gift packaging every year.
Innovative new designs that make the use of plastic superfluous should contribute to this. Plastic inserts and trays are also through cardboard alternatives certified by the Forest Stewardship Council.
Milestone for Bacardi
This year's 50 per cent reduction is a milestone for Bacardi, to achieve its goal of banning all single-use plastic products from its gift packaging and point-of-sale materials by 2023, and to be 100 per cent plastic-free by 2030.
The gift packaging range from Bacardi already includes plastic-free designs, which are available for the first time this Christmas season. These include the gift packs of Bacardi Reserva Ocho, Grey Goose Vodka, Bombay Sapphire Gin, Bombay Bramble Gin, Martini Fiero and Dewar's 12 Year Old Blended Scotch Whisky.
„As a family business, we have been producing beverages for almost 160 years and want to be the most environmentally friendly global beverage company. We can only achieve this goal by constantly researching and investing in new innovations, such as sustainable plastic alternatives that help us achieve our environmental goals.“ Rodolfo Nervi, Vice President Global Safety, Quality & Sustainability at Bacardi
As part of his Corporate responsibility-programme „Good Spirited“ and in line with the United Nations Sustainable Development Goals (SDGs), Bacardi has set itself a series of targets to be achieved by 2025. These include the Reduction of greenhouse gas emissions by 50 per cent, a 25 per cent reduction in water consumption and zero waste to landfill at all production sites.
In addition, 100 per cent of the most important raw materials and packaging are to be sourced from sustainable production, 100 per cent recyclable product packaging is to be used and a recycling rate of 40 per cent can be achieved with product packaging.
Source: Bacardi
