Live from Hall 11 at interpack 2026, packaging journal hosts a panel at the Herrmann Ultraschall booth on a paradox at the heart of modern manufacturing: high-tech solutions only create real value if they remain manageable. As automation deepens, complexity grows — and with it the risk that operators, maintenance teams and brand owners lose control of the systems that are meant to make life easier.

Together with Dagmar Glatz (dm-drogerie markt GmbH + Co. KG), Thomas Reiner (Berndt & Partner), Olaf Clemens (SN Maschinenbau) and Robert Hueber (Herrmann Ultraschall), the panel explores how companies can make effective use of automation, reduce complexity and run their production stably and efficiently. The central question: when things get complicated — how do you stay in control?

The discussion brings together the perspectives of a major retailer, an industry consultant, a machine builder and a joining-technology specialist. From the operator’s viewpoint on the line to digital service concepts, remote support and collaborative partnership models, the speakers unpack what intelligent service really means in practice — and how it can make technology simpler, more transparent and more powerful, instead of more opaque. A practical conversation about turning automation from a complexity driver into a competitive advantage.

More information:
https://www.herrmannultraschall.com/en/podcasts-interpack-2026