Beatrix Praeceptor, CEO of Greiner Packaging International, discusses how the company is driving the circular revolution in packaging. Together with Jörg Sabo, Global Marketing and Innovation Director, she presents award-winning solutions like the Cubo logistics-optimized packaging and the K3 self-separating cardboard-plastic combination. The interview covers Greiner’s comprehensive approach to reduce, reuse, and recycle, including their collaboration with OMV for the Eurovision Song Contest cups made from recycled polystyrene. Praeceptor envisions a future where circular economy becomes the industry standard, not a special feature. The discussion highlights practical examples of how sustainability, functionality, and cost-effectiveness can be balanced in modern packaging solutions. #interpack #packaging #sustainability #circulareconomy #greinerpackaging #recyclable #innovation