Felix MĂźller from Heidelberg Web Carton Converting discusses the company’s strategic evolution from machine manufacturer to comprehensive system integrator in the packaging print industry. He explains how Heidelberg is expanding its expertise upstream and downstream along the entire value chain, from substrates to finished products on retail shelves. Key topics include addressing industry pain points like operator skill gaps, regulatory challenges including PPWR, and sustainability requirements. MĂźller highlights strategic partnerships with companies like METZEL, Packsmart, and Solenis to deliver complete solutions rather than isolated machines. The interview explores the shift from machine-focused sales to output-oriented solutions, with OEE as a crucial KPI. He predicts significant changes in food and beverage packaging driven by paperization and fiber-based alternatives. #interpack #packaging #systemintegration #heidelberg #sustainability #packagingprint #valuechain #innovation
