For the ninth time in a row, the Aktionsforum Glasverpackung awarded convincing products from the beverage and food industry that are coherently packaged in glass with the coveted “Product Innovation in Glass” trophy. The winners, the public’s favourite and a so-called classic were honoured with a glass Möbius strip.
The year 2022 is all about glass which is reason enough for the Aktionsforum Glasverpackung to offer a special prize this year for a “classic in glass” in addition to the tried and tested categories, which could then also be presented with the corresponding surprise effect.
This award was decided on in advance by an independent jury of experts who, in proven cooperation, also assessed and nominated the other submissions on the basis of various criteria. For this purpose, the exhibits are divided into the categories of “small companies” with up to 50 employees and “medium-sized and large companies” with more than 50 employees. The evaluation focuses on packaging and design, composition, sustainability aspects, target groups and marketing strategies. Individual products were convincing on several criteria while others only fulfilled one very convincingly. For example, when it is a new concept to package a specific product in glass. Another requirement is also the time period of the market launch, which should be as close as possible in time: for this time, for example, between 1 May 2021 and 30 April 2022.
The respective winner is then chosen by the jury while the “audience favourite” is selected by the participants of the “Trendtag Glas” on site by voting during the event from the nominated products. The winner achieved a result of 43.5 percent of the votes in this year’s TED voting.
The Winners
Crowd favourite - Whisky reflects tradtion
The Wilhelm EVERMANN Single Malt Whisky from Bimmerle KG (nominated in the medium and large companies) radiates character and quality at first glance. The elaborate bottle design plays with references to the its origins as well as the production process. The bottle shows stylised Black Forest firs in high-quality embossing. This motif is also found on the bottle stopper in an appealing wooden look. To crown it all, a thin brass ring runs around the shoulder of the bottle. It symbolises the fittings of a whisky barrel. Together with the thickened base, the bottle offers an all-round high-quality impression.
Attractive look for pickles
With the Kühne “Pure” Cornichons, Carl Kühne KG has reinvented the gherkin, so to speak. With a new clean and modern design, the jar appeals to a much younger target group. The somewhat dusty image of the cocktail pickle is cleared up here at first glance. The straight-lined glass clearly stands out from the usual packaging. The silver screw cap harmoniously continues the cylindrical shape of the glass. The transparent label with modern typography makes a special contribution to the successful design: It lets the contents speak directly for themselves.
Edible flowers packed aroma-safe
With its “flower confetti” trio, Tante Fine GmbH, as the winner in the “small businesses” category, shows a creative flair for appealing and sustainable products. The harmonious packaging in the delicate glass bottle underlines the quality of the contents and safely protects the aroma-sensitive dried flowers from external influences. The label made of natural paper and the simple screw cap round off the positive overall impression of the handmade organic product. In addition, the contents and packaging look so decorative together that they are too good to be hidden away in the kitchen cupboard.
Puristic design
The packaging of the LOGIN Premium London Dry Gin by LOGIN Drinks GmbH (nominated in the small business category) is characterised by purist design. Here, everything is reduced to the essentials to give full prominence to the contents: The bottle neck is just long enough to accommodate the wooden stopper and the slightly rounded bottle shoulder leads straight to the cylindrical bottle body. The label continues the concentration on the contents: the detailed botanical drawing of a caper blossom in delicate green entwines itself around the bottle against a transparent background.
Must-haves for the kitchen
With its J. Kinski organic broths, Goodvenience.bio GmbH (nominated in the small business category) gives the bone and vegetable broth segment a fresh new face. The amber glass bottle associated with a pharmacy jar and the strikingly designed label show an individual and bold approach and at the same time respect for the products that are created by hand. The idea of sustainability is reflected not only in the organically grown contents but also in the packaging. The company uses bottles produced according to the Eco2Bottle concept.
Compact alternative
The Odenwald applesauce 720 ml from Andros Deutschland GmbH (nominated in the medium and large companies) shows what is possible when a supplier really responds to the needs of consumers. The dimensions of the 720-millilitre jar are adapted to everyday life in a family household. In order to be able to remove the product easily, the opening is particularly large and the jar is designed lower: on the one hand, to be able to reach even the last leftovers easily with the spoon, and on the other hand, to stand more securely in the storage cupboard. The flattened sides also make storage easier.
Classic in glass
Nestlé Deutschland AG’s Maggi seasoning won the special category in the International Year of Glass: over 130 years ago, Julius Maggi of Switzerland invented a product that was to conquer the world. Yet the distinctive seasoning sauce that bears his name is internationally known and loved not only for its flavour, but also for the iconic shape of its packaging. The characteristic design of Maggi seasoning has changed only slightly since its market launch in 1887. Thus, the angular amber glass bottle with the slender neck stands for continuity like few everyday products – and for a pleasing immunity to the vagaries of the zeitgeist. Almost everyone has known it since childhood, and it is not surprising that the sight of the bottle is associated with fond memories. Therefore, it is clearly predestined to be a “classic in glass”.
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