Huhtamaki has launched a new and recyclable ice cream packaging solution in the US that is made of 95 per cent renewable biobased material. The packaging has been developed by the company’s Technology and Development and operational team.
Huhtamaki launches ICON packaging, a breakthrough paper technology, initially for use for ice cream containers and lids, which enables recycling in communities with paper product recycling programs across the United States. This is a significant breakthrough in delivering a sustainable solution for consumers which combines the companyÔÇÖs proprietary water-based barrier coating with SFI-certified paperboard and results in the entire package being made with 95 per cent renewable biobased material. This enables the ice cream containers and lids to be recycled along with other paper products such as folded carton packaging.
ÔÇťOur paper-based technology and barrier solutions are the key differentiators in ICON ice cream packagingÔÇő. The technology allows ice cream packaging to enter the existing North American recycling stream more easily. At Huhtamaki we are driven by innovation and operational excellence, designing for circularity and developing next generation innovation. ICON packaging has been developed by HuhtamakiÔÇÖs Technology and Development (T&D) and operational team as an alternative packaging solution for ice cream. Our teams use their expertise in barrier functionality, paper forming and printing to drive differentiation and deliver game-changing sustainable food packaging to our customers.ÔÇŁ
Ann OÔÇÖHara, President of Huhtamaki North America
ÔÇťICON packaging uses capabilities from the HuhtamakiÔÇÖs Connected Packaging solutions, with a QR code integrated into the packaging design which directs consumers to the ICON landing page, to help inform and increase understanding on the sustainability benefits of ICON packaging. This includes how we use responsibly sourced paper board, design packaging for circularity, harness ground-breaking technology, and take practical steps to ensure that we regenerate value through recycling. Connected Packaging is part of HuhtamakiÔÇÖs digitalization strategy to provide a communication and marketing platform for customers, to support consumer education and enable improved waste management through increased recycling.ÔÇŁ
Kevin Gunning, Senior Vice President – Consumer Goods, Huhtamaki North America
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