How transparent does scanning commodity codes make you when buying goods? How secure is all this nonsense? You scan a product and then come back to a landing page? Consumers find it difficult to distinguish genuine digitalisations from false digitalisations at first glance. But what can be done about it? Dr Marietta Ulrich-Horn provides information about these developments.
In the world of packaging, the Internet of Things (IoT) means that every product is serialised with a unique code that gives it a unique identity: a unique QR code instead of a unique chip, so to speak. This is a mega-trend for proof of authenticity and product traceability, but it can easily lead to misguided developments. Counterfeiting systems, and duplicate codes. Which means that data protection should be thought through strategically. For many years, Dr Marietta Ulrich-Horn, Managing Director of Securikett Ulrich & Horn GmbH in Austria, has been dealing with interoperable systems in connection with IoT and provides our trade magazine with insights into different approaches to solutions.
Why is this issue so close to the heart of you and your company?
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How could this be prevented?
How does this work in practical implementation?
Can you give us another example of interoperability that works?
What is the aim of these solutions?
In your view, what is special about these developments, what sets them apart from others?
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