In almost 30 million homes in Germany, at least once a year someone reaches for a product with the unmistakable brand logo in red and gold. Whether stock cubes or powdered stock, ready meals like ravioli or helpful seasonings for cooking, like the "Fix" product line: most people will have held a Maggi product in their hand already. This year sees the 125th anniversary of the products in Germany, and their range has kept steadily growing. Regarding their packaging design, the Swiss have remained true to their beginnings for their entire company history, following the motto: never change a winning team. This traditional brand offers convincing proof that packaging can be much more than a mere protective shell for a product.
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