ReUse or Recycling?

For a better future of packaging, we talk a lot about recyclability, renewable materials, recycling and biodegradability. It’s all about material and its reuse. But what if we could extend the life of packaging? It requires less material, less energy, relieves our environment and has less negative impact on our climate.

A steep thesis that can be proven by various examples, says Uwe Melichar, Managing Partner MELICHAR Bros, Vice-President of the European Brand & Packaging Design Association (epda). And he thinks: We have to rethink packaging as such.